Landing on Australian beer lovers’ radar in 2004, Pure Blonde quickly established itself as a beer of choice and despite inspiring an avalanche of low-carb imitations, years later Pure Blonde is still the most popular low-carb beer in the country.

Pure Blonde is brewed longer to break down more natural sugars than usual, delivering a refreshing, full-flavoured taste with 70 per cent less carbs than a standard full strength beer.